Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!Navigating the digital marketing landscape can often feel like teetering on the edge of an abyss for many business owners. Terms like SEO, PPC, analytics, and content strategy often seem like a foreign language, with the constantly changing landscape of algorithms and tech requirements adding to the confusion.The plights …
Your website is more than just an online brochure for your business. It should be a comprehensive hub of your offerings, a marketing machine, and the first and best impression for potential customers. The way your website is designed, developed, optimized, and maintained is crucial to your brand’s image and profitability.
Why Outsourcing Your Website and Digital Marketing is a Smart Choice for Your BusinessHaving a strong online presence is essential for your business to thrive. Whether a small startup or an established company, your website and digital marketing efforts can make all the difference in attracting and retaining customers. Managing your online presence can be a daunting task, especially if …
Are Your Website’s Password Unique and Secure?Your website is usually the first point of contact with your target audience, so keeping it secure and safe should be a top priority. User accounts with any amount of editor privileges need strong password protection, and here are some tips to help you create and maintain strong password security.Consider the consequences and find …
Website Management Saves Time & MoneyThis one is for the number crunchersA few months ago a business owner contacted us about their very broken website. Their office manager had been updating the site’s content for months, but the content management system (CMS) was using hard coded HTML. The manager was struggling to work with it, and it was eating into …
4 Things You Need to Do to Secure Your Website, Now!We’re huge fans of WordPress. It’s been our primary CMS for development since 2008. There’s no shortage of positive things we can say about it, there are, however, a few drawbacks that you need to know about. While the core of WordPress is super secure and stable, its real power …
Will Any Space Do?Finding the digital strategy that fits your businessIn the long-ago days before Google even existed, we often had to convince our clients they needed a web presence. Now that online marketing is an accepted fact of doing business, there’s no shortage of agencies and freelancers who claim web expertise. Many of these “experts” use free builder tools …
Beware of false profitsBusiness owners shouldn’t need to know how to code a website, perform SEO updates, manage website security, or implement digital marketing campaigns. If you own a business, you’re probably focused on being an expert in your industry and providing the best services to your clients. That’s what we do at Hero Agency. We don’t build houses, run …
Website Security: Hacks & Hackers v.s. heroesIt happened again. A business owner called our office because they were at the end of their wits. Her website had been hacked two weeks earlier and the company that built it, who they still paid a large monthly support fee to, hadn’t fixed it (nor given an ETA on when it would be …
