New FTC Ruling on Fake Online Reviews: What It Means for Your BusinessAuthenticity has never been more important when it comes to your business’ web presence. The Federal Trade Commission (FTC) has recently finalized a new rule that directly impacts how businesses manage online reviews and testimonials. We wanted to make sure you’re informed about what this rule means and how …
The Impacts On SEO & PPC from Google’s Recent SGE ExperimentIf you’re even remotely familiar with the ever-evolving landscape of digital marketing, you know Google is always carving new paths. Recently, we’ve seen some significant changes to Google’s search algorithms and a little experiment they called SGE (Search Generative Experience). Let’s dive into how these changes have impacted SEO and …
Are you read for Google’s Search Generative Experience?Last year’s rapid rise of AI models like ChatGPT revealed a surprising trend: humans liked using AI for search queries. Big Search took notice and reacted. This caught the generic SEO industry off guard, but for us marketing professionals (who also happen to be technology nerds), it’s the obvious next step in web …
Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!Navigating the digital marketing landscape can often feel like teetering on the edge of an abyss for many business owners. Terms like SEO, PPC, analytics, and content strategy often seem like a foreign language, with the constantly changing landscape of algorithms and tech requirements adding to the confusion.The plights …
Your website is more than just an online brochure for your business. It should be a comprehensive hub of your offerings, a marketing machine, and the first and best impression for potential customers. The way your website is designed, developed, optimized, and maintained is crucial to your brand’s image and profitability.
Why Outsourcing Your Website and Digital Marketing is a Smart Choice for Your BusinessHaving a strong online presence is essential for your business to thrive. Whether a small startup or an established company, your website and digital marketing efforts can make all the difference in attracting and retaining customers. Managing your online presence can be a daunting task, especially if …
Template websites are toys, not business toolsHave you ever wondered why building an effective website requires more than just a creative eye? It’s because there is a significant technical aspect to website design and development that includes sophisticated coding languages, advanced software, and other unseen elements. Template builder services are excellent liked Squarespace, Weebly, and the like are excellent for …
Big Google SEO Changes that You Need To Know AboutHint: it’s not looking good for the other guys.SEO companies are one of my pet peeves. If you and I have ever had an SEO conversation, you’ve probably heard me say that most SEO providers are ripping off their customers. They often do the bare minimum amount of work needed each …
Website Management Saves Time & MoneyThis one is for the number crunchersA few months ago a business owner contacted us about their very broken website. Their office manager had been updating the site’s content for months, but the content management system (CMS) was using hard coded HTML. The manager was struggling to work with it, and it was eating into …
Will Any Space Do?Finding the digital strategy that fits your businessIn the long-ago days before Google even existed, we often had to convince our clients they needed a web presence. Now that online marketing is an accepted fact of doing business, there’s no shortage of agencies and freelancers who claim web expertise. Many of these “experts” use free builder tools …
